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For thousands of years man has been attracted to Gold.  As our civilizations  have risen and vanished, we have used gold as a medium for artistic expression, a symbol of stature and wealth, a spur for commerce, a plea for spiritual favor, a celebration of kings and gods, and a clarion call to conquest.
 
The yearning for Gold may be one of the single most influential drivnig force of the Human spirit.
 
For instance, as Spain launched her exploration and colonization of the Americas, King Ferdinand, according to the National Mining Association’s The History of Gold, exorted his conquistadors to “Get gold, humanely if you can, but all hazards, get gold.”
 
Columbus, describing the results of his first voyage in a letter to Ferdinand, spoke of rivers that “contain gold,” great “mines of gold,” and “incalculable gold.”
 
Hernan Cortes, explaining why he set out to conquer Mexico’s golden Aztec empire in 1519, said that “I came here to get rich, not to till the soil like a peasant.”
 
In 1540, Don Francisco Vázquez de Coronado led his epic expedition across our Southwest desert land in a chimerical search for the Seven Cities of Gold.
By 1660, said J. H. Elliott in his Imperial Spain, 1469 – 1716, the progeny of Columbus and Cortez had delivered more than 200 tons of the gold of the Americas to the famous Gold Tower on the Guadalquivir River in Sevilla.
That gold helped rejuvenate the moribund economy of Europe.

When John Marshall discovered gold while building John Sutter’s sawmill near Sacramento in 1848, he triggered the California gold rush, a human tide of migration across the deserts and prairies of the West.
 
In following years, prospectors invaded the mountain ranges that crossed the Chihuahuan, Sonoran and Mojave Deserts, heedless of Apaches and terrible hardships in an obsessive search for gold.
They left abandoned mines, tailings, rusting shovels and pans, gloomy cemetaries, ghost towns and legends as their legacy.
 
Pure gold – like, for example, pure mercury, lead, silver, copper, iron or aluminum – is classified as a metallic element.
 
Gold is rare, yet it can also be found on every continent on Earth, in both the Sea and on land.   Gold is mined at various levels in 32 states of the US. 
 
Gold, more than any of the other pure metals, can be hammered, bent, drawn and carved into shapes as large as a church steeple or as thin as a silk thread.
 
Something about the luster and feel of gold tweaks at the human inner brain.   Gold fever does truely exist.
 
Gold is utilized in medicines, electronics, jewelry, automobile engines, dental sciences, and also fincance.   Most countries base their financial stability on Gold. 
 
With the increased demand for Gold, mining has stepped up.  The byproducts of mining has been damaging to the earths surface.   This is why utilizing recycled gold and metals in Jewelry is becoming more and more in demand by consumers. 
 
It only makes sense both from an environmental outlook and an economic viewpoint that utilizing existing gold for fashioning new jewelry items is a win-win situation for all involved. 
 
Jewelers are able to purchase gold from the public, clean and refine the gold, reuse on new jewelry items and resell their items at a lower price.  
 
The Earth is not scared by increased mining as the deman for gold products rise. 
 
The consumer is able to  sell the items they no longer use and be paid fairly, purchase new items at a discounted price and enjoy their new jewelry secure in the fact that they did not contribute to furthus blight on the landscape.